SPONSORSHIP AND ADVERTISING

MWR can provide your organization with a unique opportunity to market your company and its product and services to an exclusive military population. Both direct advertising opportunities and event sponsorship provide your organization with a full promotional mix to gain exposure and potential market share. Commercial sponsorship and advertising is an authorized way for Navy MWR activities to offset the cost of programs and services.  Sponsorship is received in the form of in-kind services and financial support in exchange for public recognition, advertising consideration and/or product promotion at MWR events. All revenues generated through sponsorship help improve the quality of life of Sailors and family members at Naval Air Station Whiting Field.

Demographics

• Approximately 21,000 military/dependents, retirees live and work in the community surrounding NAS Whiting Field.
• 21 Tennant Commands, including the Training Air Wing FIVE who produce over 1,200 pilots a year.
• Active Duty   1,992
• Family Supported  3,441
• DoD Contractors  480
• Contractors  756

For questions, call the NAS Whiting Field MWR Sponsorship and Marketing Director at 850-665-6102.

Our marketing office is the information center for the MWR Department and is located in Building 1417. The Marketing Director is the point of contact for sponsorship, special events, and command briefs. Annual special events include Fall Festival, Sports Day, Energy Conservation 5k Fun Run, Family Christmas Party, Easter Eggstravaganza, Military Travel Show, Luau, Color Me American 5k Fun Run, and Back to School Bash.

ADVERTISING

What is Whiting Field MWR Commercial Advertising?
The Navy’s MWR Commercial Advertising Program generates revenue for Naval Air Station Whiting Field's military community through MWR activities and programs. MWR Commercial Advertisers are guaranteed promotion of their products, services, and businesses within the military community.

Ways of Advertising your business through MWR…

1. Our Website
The Whiting Field MWR website is the gateway for everything MWR. We provide and update all of our activities, programs, and events daily. With over 8,000 hits per month, the official Whiting Field MWR website is a great place to have your business recognized.

2. Our Newsletter
Our monthly publication The Beacon is our base MWR Newsletter that gets distributed throughout the naval base. Each month the Newsletter is distributed via email and posted to our Navy MWR Whiting Field web page and on our Facebook (5,000+ followers).

3. Signage
Our advertising opportunities allow you to use a variety of mediums such as banners, posters and digital displays. 

SPONSORSHIP

The MWR Commercial Sponsorship Program is an opportunity for a business to become a part of a Navy MWR event or program by paying a monetary and/or in-kind fee to increase their brand awareness. Through partnership we can help you directly target the military market with direct brand exposure and access to the 21,000 eligible personnel including Sailors and their families living and working in the Whiting Field Community. Your business will gain exposure through print publications, website advertising, event publicity, as well as on-site event placement through merchandising & product displays. Sponsorship is a great way to launch new products by offering coupons and samples at events and establishing brand awareness among the Whiting Field Military Community. Customized sponsorship & advertising packages are available for your unique needs.

What’s in it for you?

• Getting your business message delivered on base to Whiting Field Sailors and their Families, while supporting the MWR Quality of Life programs, is a win-win situation. MWR Sponsorship shows your support through direct contact with our military.
• Provides brand visibility at events through signage, event programs, displays, sampling & more.
• Provides recognition through public news releases, radio commercials, on-site announcements & other promotional opportunities.
• Direct access to the hard-to-reach military market.
• Maximum exposure and visibility for your products and services through advertising, radio giveaways, and special promotions.

Commercial Sponsorship Solicitation General Announcement
The Morale, Welfare and Recreation Department, Naval Air Station Whiting Field is currently soliciting commercial / corporate sponsors for a wide range of its special events programs and activities.

Revenues generated through sponsorship are used specifically to enhance and offer new quality of life programs for our service members and their families. By sponsoring these events, you can develop brand loyalty, consumer affiliation and promote your products and services to more than 12,000 base personnel. 

To learn how your company can be a commercial sponsor, contact MWR's Marketing Manager at 850-665-6102.

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Click the image below to view the FY24 Naval Region Southeast Sponsorship & Advertising Opportunities publication.

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Click the image below to view the FY24 Naval Region Southeast Advertising Rates and Locations publication.